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30445: Toll Free verification rejection - Could not validate business information



ERROR: 30445

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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The toll-free phone number cannot be verified. The business could not be fully verified because some of the Business Information that was submitted is invalid.

  • Ensure all business information fields are valid and accurately represent the business who manages the opt-in and has the relationship with the consumer:

    -- BusinessName

    -- BusinessStreetAddress

    -- BusinessCity

    -- BusinessStateProvinceRegion

    -- BusinessPostalCode

    -- BusinessCountry

    -- BusinessContactFirstName

    -- BusinessContactLastName

    -- BusinessContactEmail

    -- BusinessContactPhone

    -- BusinessWebsite

  • Correct the business information fields on toll-free verification submission by editing it and then resubmit it.

Forbidden Message Categories(link takes you to an external page)

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)

Twilio's Messaging Policy(link takes you to an external page)